I don't make pretty things.
I build visual systems
that make brands perform.
Senior brand designer with a computer engineering background. I think in systems, constraints, and outcomes — not just aesthetics. 4+ years shipping brand identities and interfaces across Dubai, New York, and Damascus for startups to enterprise.
Tools: Figma · After Effects · Illustrator · Webflow · Three.js · GSAP · Lenis
Audit, interviews, competitive teardown. I find the constraint that actually matters.
Positioning, architecture, motion principles. A playbook, not a moodboard.
Identity, UI, social kits. Every component stress-tested for real use.
Guidelines, assets, handoff. I stay for iteration because systems evolve.
Luxury rebrand, 60-page system, 100+ assets, motion reels.
4 brands, 400+ assets/yr. +25-40% engagement, +25% followers.
Medical AI UI (+20% workflow), identity, +28% bookings.
3 brands from zero, $50K+ attributed revenue.
Landing page redesign, internal HR scheduling tool, 15+ exec decks.










"Amer transformed our entire brand presence. The 60-page guideline he delivered became our north star for every marketing decision."
"Engagement climbed noticeably in six months. Amer doesn't just design — he understands business metrics and builds toward them."
"The Faster brand system is exceptional. Every detail considered, every asset scalable. A true systems thinker."
"Our booking rate increased 28% after Amer took over social strategy. He treats design as a growth function, not decoration."
"Amer transformed our entire brand presence. The 60-page guideline he delivered became our north star for every marketing decision."
"Engagement climbed noticeably in six months. Amer doesn't just design — he understands business metrics and builds toward them."
"The Faster brand system is exceptional. Every detail considered, every asset scalable. A true systems thinker."
"Our booking rate increased 28% after Amer took over social strategy. He treats design as a growth function, not decoration."