Computer Engineer turned Brand Designer. 4+ years building visual systems that make brands perform.
I don't just make things look good — I build visual systems that make brands perform better.
I started as a Computer Engineer — so I think in systems, not aesthetics. Every visual decision connects to a business outcome: higher engagement, better conversion, stronger retention.
Over 4+ years across Dubai, New York, and Damascus, I've built brand identities from scratch, designed software interfaces, and run social strategy for multiple brands simultaneously. Engineering logic applied to visual craft.
Currently open to senior designer roles, brand projects, and long-term creative partnerships.








Led full brand refinement for a luxury car rental brand — logo, typography, color system, 60-page guidelines. Delivered 100+ digital assets, 10+ motion reels, website UI concepts, and all print collateral.
↑ 100+ assets · Full brand systemManaged content strategy for 4 brands simultaneously. 400+ assets annually. Increased engagement +35%, follower growth +25%, content shares +40% in 6 months.
↑ +35% engagement · +25% followersBuilt complete brand identity. Designed AI X-ray scanning software UI (+20% workflow efficiency, 8+ screens). Social content drove +28% dental appointment bookings.
↑ +28% bookings · UI for medical AIBuilt 3 corporate brand identities from scratch. Drove $50K+ in attributed revenue through digital advertising. 95% client retention across 12+ clients.
↑ $50K+ revenue · 95% retentionRedesigned company landing page (+22% efficiency). Designed HR scheduling software (−30% admin time). Created 15+ executive presentations for policy rollouts.
↑ +22% efficiency · −30% admin time